Sunday, December 5, 2021

Developed in conjunction with Joomla extensions.

Home  >  Mentoring/Advisory Services


Ian Pav Mentor/Advisory Service

Our 'Mentoring' or 'advisory' service can take many forms. The 3 most common engagements are-

A. A one off meeting that may be

    • checking how a musician/group is going in their career or project and assessing from an outsider's point of view, playing devil's advocate and ensuring the 'what ifs' or constructively suggesting changes or development to help things move along, or 
    • looking at a business within the industry and assessing current position, plans and pathways to the future
    • sitting in on a  project team meeting to offer observations, thoughts progression ideas

B. An ongoing 'check in' association

    • arranging  to meet with an artist or business on a regular monthly/bi-monthly basis to set up planned action strategies that they undertake, check in and assess progress to date, look at adjustments to and work out future steps to move forward 


C. A detailed ongoing assistance/activity partnership

    • Combining regular meetings with action that we take on in conjunction with that of the client

Our arrangements are flexible to suit the need of the client and also to be sure we are in a position of adding value. (for example, it is often of  no value to the client for us to be paid to undertake activity they could do with some time allotment)

Note: Usually, all meetings are preceded by some telephone discussion, information provided by the client, etc so Ian arrives at the meeting with some understanding of the situation and can make the meeting as effective as possible

For example, if we are working with an artist to help develop their career some of the initial questions that may be posed might include:

    • Do you really know what you want from your musical activity for the future and why? ..... and how to get there?
    • Are you “getting out there” effectively with your networking, connecting, branding? Are you getting noticed? Are you spreading the word about what you do as widely and effectively as you could?
    • Are you aware and developing strategies to cope with the ever changing envirnment within which we operate in this thing called  'the music industry'?
    •  Do you know how to establish your social networking into a homogenous program across the various programs and manage that effectively (and efficiently)? … Or have someone do it for you?
    • Are you availing yourself of all the income streams (direct and indirect) from having your music out there?
    • How should your music be out there and how increase the opportunities for exposure and sales?
    • Do you really know what to do?


Our rates are based on time invested - however our motto is "whatever it takes" and all our clients are assured of getting 'bang for their buck'.

While we do have discounts at times (check out current deals under our Promotions tab) and do some concessional work for special causes...ates are structured based on service level, estimate of time involved and will be quoted based on your scenario and requirements.

All levels start with the ‘Establishing Your Scenario, (setting the scene and understanding) phase.
(Obviously this is the first step after  - the no obligation hook up to find out about the service and where we can assess whether we would be of use/add value in your situation - and you can determine if we will be right for you to work with). This phase includes:

  • Answering some questions like those above  - whether by phone, email or private network message
    The purpose?
    Mainly to really delve into the situation and need, understand each other and really get a handle on the goals and 'dream'.
    Second, to allow us to analysis and discuss specific issues uncovered directly, and develop a framework to the path going forward.

  • From that Ian develops a picture of 
    – where you are now, where you want to get to and what stands in the way
    -  Perusal and understanding of the completed information, analysis and possible suggestions/”first thoughts”

If, from that initial information and assessment, Ian can offer input over the phone or does not believe he can add value to the situation, a phone call will complete the involvement and no cost will be incurred by the client.

If there is opportunity to be of assistance - then this will be discussed via phone or email and a meeting arranged.

For those we are having a one off meeting with - this makes the meeting more fruitful and better value.
For those we are working with in an ongoing manner  - this establishes a basic background and action plan document that we can use as an agreed basis from which to move forward.

  • All interaction/meetings are followed by a confirming email detailing information, plans, actions agreed on in the meeting

Of course for any client who is located interstate or overseas, often interaction and meetings can be easily be conducted through Skype and other facilities, negating any travel fee.

Mentoring/Business Advisory Service levels.

  • One-off discussion and input meeting
    This covers the intial general pre-meeting questions, travel and time together. Ideal for the person who can take action and work out plans for themselves but needs some information about other options, a one off check in and development/action plan or with a specific need/situation that needs addressing. Or the self starter who already has a good understanding of themselves, where they are in the music industry and what is needed to move forward – but just needs someone who is independent and experienced to bounce things off or tap into more expertise to help.

    NOTE: The charge to you does not include ou research time, we believe we should 'know our stuff' or have quick portals to find out - so our rates are for the actual face-to-face meeting time - which is why it may appear high to some. 

  • One-off Detailed extensive analysis of business/career current situation - flat fee
    This takes the intial question analysis to a completely different level and is usually undertaken by a more developed business.
    It would include a full assessment, detailed meeting, financial/activity assessements, SWOT analysis etc with a following report.

    The fee for this service is based on the business size and time commitment  - but starts at $200 (plus travel time if more than 1 hour from Rosebud). 

The following ongoing arrangements are limited in the number of clients so that Ian can assure time is committed and consistent assistance over time is assured

  • Monthly retained “check in” and advice        (6 clients only at any time)
    This service level is for the person who, while preferring to do it themselves, may have a number of options/avenues pursuing and there is a need to be in touch with someone regularly  to consider where things have moved to, bounce ideas off, investigate, get opinions.
    Or maybe they struggle to maintain the momentum and focus and feels having someone ‘check in on them’ each month will keep them on track as well as allow discussion on adaptation to plans that may be needed due to changing circumstances.

    This service arrangement is for an initial minimum commitment (on both sides) of 6 months (and then in blocks of time to be agreed). The purpose of this being to ensure that clients are working their plan in a focussed manner over time (otherwise they might as well go to the casual arrangement) and to give some certainty in time commitment and schedules to both parties.

    The fee for this service is determined on averaging out the amount of contact needed monthly. For some it may be a quick 15 minute phone call, for others it may be an hour or so once or twice during the month. As there is a block of time considered – specific agreed schedules will be calculated at out ‘block time rate (1-2 hours a month has been our average retention in this service level).

  • A fully involved mentor arrangement ("like a partner but not")      (2 clients only at any time)
    This full mentoring/advice arrangement is usually engaged by those clients who...  
    - Are newish to the industry but want to give it the best chance possible to succeed,
    - Are independent artists (whether full time or part time) with a good work ethic but not a lot of experience in the business
    - May be experienced but wanting to move into a new area ,
    - Are looking to rebrand, set up their promotion, social networking presence in the right way, commence growth strategies.

    As an analogy -  we become like a partner with you in your journey, not legally but emotionally connected with you, not physically in your office but there when needed, with all the kept confidences and information, sharing your desire to grow, move or succeed as long as you need us there.    

    You basically get access to Ian, (his time and expertise, his resources and networks) as required with some planning, during normal business hours over the month (planned so other commitments, studio time etc is allowed for).
    As part of that there is an agreed schedule of:
    -   Skype hook ups (or face to face if/when in the same city) – frequency as needed and agreed
    -   phone hook ups (as well as a number of unplanned contacts) – frequency as needed and agreed
    -   unlimited (within reason) email exchanges (with replies guaranteed within a specified turnaround time
    -   background investigation and resourcing of information, answers and option detail
    -   consultation with and possible introduction to appropriate network contacts who would help
    -   other facilitation as needed
    -    other options as discussed and relevant for your individual need    

    This service level obviously requires a high level of commitment on Ian’s time, thinking and resources to be of maximum service to you. 


Please note:
While we have a background in business and general matters, we are not, nor claim to be, accountants or lawyers. Our mentoring along with any advice we offer is in relation to ‘being in the music industry’ and progressing your career forward. So, while discussion may raise some reference, ideas or possible issues about finances, fees, even structures etc - any information of a legal, accounting or finance matter should be checked with your personal financial advisers to determine appropriateness within your overall individual situation. For example, in a number of circumstances the above fees may be tax deductible as part of your marketing, promotion, business advisory expenditure – but this needs to be determined with your financial advisor to ensure entitlement and subsequent claim is appropriate in your own situation.


Bit of Background – Remember you are not only tapping in to Ian’s years experience in the music industry – but also to his main stream business, marketing and administration background. Ian has knowledge, experience, networks and resources to help you achieve your future in this industry.

- 43 years experience in the music industry (part time and full time) as performer, song writer, to producer, event manager and adviser.
- Qualifications in business and trade (B. Bus and Adv Dip. In Export Mgmt) as well as music and other certifications.
- Many years previous experience in general business administration & marketing, management, marketing, trade and event management.
- Designer and lecturer of accredited courses in Music Industry Business and Event Management.
- Speaker at a number of industry events and conferences. Organiser of the Empower Your Musical Career seminar series.
- Facilitator and mentor to Master, Bachelor and Advance Diploma studnets at a range of institutions over time
- A reputation for problem solving and solution development with many small business and music industry clients in the past. 
- Client focussed solutions and options personalised to the individual’s need and circumstances. 
- PavMusic is a registered publisher with APRA/AMCOS and label with ARIA. 
- More on Ian's background can be seen in the tab and subtabs on the website

Contact us to find out more.
An initial no obligation, no cost discussion will help us determine whether we feel we can add value and effectively assist you to move forward, and you determine if this service is right for you.